Archive for the ‘ Jung von Matt/Neckar ’ Category

Jung von Matt/Neckar: First!

When Facebook launched „Places“ in the US, it was expected to arrive in Germany soon as well. While other agencies waited for the hyped service, Jung von Matt/Neckar decided to be one step ahead. Weeks before the official launch in Germany, a VPN Tunnel that simulated an US IP-Adress allowed us to create places in Facebook. So we created the places for our competitors like Neue Digitale / Razorfish (Frankfurt), Interone (Hamburg), Fork Unstable Media (Hamburg), Kolle Rebbe (Hamburg), AKQA (Berlin) and Argonauten G2 (Berlin).



Not only to show that we are faster than the others, but also to raise attention for Jung von Matt/Neckar at high profile digital creatives. When they checked in at their agencys they received our messages:


„First! Want to join? Check in at http://www.jvm-neckar.de/jobs, we are hiring.“


„Hi, from the trojan horses inside. Want to join? Check in at http://www.jvm-neckar.de/jobs, we are hiring.“


Of course they also spreaded our message to their whole networks via Facebook.


First! Want to join? Check in at http://www.jvm-neckar.de/jobs, we are hiring.

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Director: Kai Heuser, Michael Ohanian
Copywriter: Gün Aydemir

Jung von Matt: JvM Recruiting







Fuck!
Terry Richardson, who knows me from a shoot in L.A., is in town and wants to see me to snort some coke, but I have to work. Already the fourth pitch this week. I’m sitting in my light-flooded loft office high above the rooftops of the city and have desperate art directors showing me their layouts. They’re gold, but I want the Grand Prix. I’ve shot through the ranks this year and get a little dizzy when looking down at my colleagues. My smile is so disarming that I won the Nike account on my own with an empty board. A phone call disrupts the train of thought I was just having. I listen to the whispery singsong of some CMO weeping for joy with one ear while I talk to NASA and the White House on the other line. Thanks to my negotiation savvy, I manage to get the branded rocket shot off to the moon before The One Show submission deadline. Casually, I doodle the new Mercedes logo and use a napkin to scribble down some snappy dialogue that I’ll email to Woody Allen later. (He can use it free of charge, just like last time. Say hi to Scarlett, is she still mad at me?)
The phone again. The new intern is here for her interview. This time, I ordered HR to get me a bisexual redhead, heavy on the tattoos. I get rid of my copywriter with some lame excuse (take the new Cannes Lions down to the cellar, put them right next to the others) and slip into my comfy robe.
Half an hour later, I disentangle myself from her clasp. Totally exhausted and still trembling with excitement, she sinks into my all-white designer sofa. On my way down to the underground car park I whip out my platinum iPhone, tweet a few thoughts on how to use Facebook to drive brand loyalty (retweet by Mark Zuckerberg 12 seconds later) and leap into my AMG Gullwing coated in Pantone 871 (a little somethin’ from a Russian oligarch for designing his “business” cards). Got to head off to the minigolf course now to meet Jean-Remy and discuss that opening on the board of management. (I let him win again, otherwise he makes a fuss.) The bells are ringing midnight by the time I come home to my 300 square meter apartment, lounging in my leather wingchair made of whale foreskin. Whew, what a completely ordinary day at Jung von Matt. You’ve got to look and feel fresh for Rihanna’s backstage party, I remind myself, so I start typing Terry’s number into my Blackberry.
Apply at jvm.com.
JvM is looking for creatives. Really, really creative creatives.
(Or tattooed bisexual redheaded interns.)

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Directors: Holger Oehrlich, Philipp Barth
Art Director: Holger Oehrlich
Copywriters: Holger Oehrlich, Jens Frank, Volker Stolz, Philip Wienberg
Published: September 2010

Tesa

“Tesa insect stop fly screen.”

The brief: We had to promote the Tesa fly screen.
The solution: The safety nets of construction site scaffoldings in the city centre are turned into a giant fly screen, simply by adding several flys, wasps and mosquitos – measuring over two meters each.

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Directors: Holger Oehrlich, Philipp Barth
Art Directors: Mario Loncar, Mark Räke, Matthias Grotter
Copywriter: Philip Wienberg
Photographer: Johannes Kühn
Account Supervisors: Susanne Vanselow, Franziska Hook, Gunda Meschede
Agency Producer: Anja Geib
Published: July 2010